Troopworld About Us

Troopworld is a strategic advisory service, with a strong focus on venture design, branding, and digital for the luxury and high-end lifestyle markets.

See our work

It was initially founded in the year 2000 by Simone Biffi as a digital and interactive design lab in Milan, Italy.

After years of working and consulting for leading creative companies, influential agencies part of the WPP Group across Europe, the firm was later established as a private company in London in 2006.

With over 20+ years of experience in the creative and consulting industries with an entrepreneurial background and a focus on establishing strong brand assets, we combine the interdisciplinary expertise acquired across three paramount avenues that we deem necessary for the success of any form of enterprise:

Defining a coherent strategy → building a strong brand → and partnering with the right people ✓

Having the privilege to work with internationally established brands and companies in Europe, the MENA region and Russia, we focus keenly on consulting clients in developing compelling products and services for the luxury industry, finance, and high-end markets.


Startup Incubation
Venture Design
Brand Strategy
Design & Creative
Digital Strategy
Relationship Management


Luxury Goods & Services / Financial / Fashion / Hospitality /
Media & Publishing / Design / Luxury Real Estate

Brands and companies we have worked with:

Business development and growth projects:

Want to know more? Get in touch.